Rationale:
My movie for this project is The Fall. Because this movie was touching on surreal I decided my artist model would be James Jean. Most of his works are dreamlike and are striking. I chose to apply his detailed line style and minimal coloured works idea to my poster.
My movie for this project is The Fall. Because this movie was touching on surreal I decided my artist model would be James Jean. Most of his works are dreamlike and are striking. I chose to apply his detailed line style and minimal coloured works idea to my poster.
In The Fall, Alexandria and Roy go on a
journey together through their storytelling. The characters they take with them
visit a lot of different places. We are introduced to beautiful architecture
and scenery. I was inspired by these visual elements and made them the focus of
my poster.
I decided to
have the buildings flow out of Alexandria’s head to symbolize that is where her
story comes from. James Jean has many artworks with things coming out of people’s
heads or people having multiple heads so I thought this idea tied in nicely
with that. I chose to have her small in comparison to the buildings to
communicate how much of a big mind she has and also how much of an impact it
has on her.
I chose to
have my poster very symmetrical to communicate Alexandria’s nativity and “straight
forward” or “simple” thinking. I chose the orange colours to slightly reflect on
the sand and older building colours seen throughout the movie. I played with
the idea of the line work being orange also (or the whole composition completed
in red) but I felt these colours didn’t suit that style as well as the blues
that James Jean often used.
I chose red
for the line work as red symbolizes love, danger and adventure. The love is
between her and Roy for their friendship. Red is communicating the danger that Roy
is to Alexandria throughout their relationship. The adventures they go through
in their storytelling and in the real world are also communicated through this
red.
For my
marketing concept I created 6 bookmarks. These bookmarks are different coloured
to represent different characters in the movie. (Orange and red: Alexandria,
blue: Roy, yellow: the Russian, red: the Englishman, brown: the black man,
green: the Indian).
I created
bookmarks as my marketing idea as the movie does focus on Roy’s and Alexandria’s
storytelling. With books, people are discovering new stories and ideas and this
is where my bookmarks tie in with the movie.
