Wednesday, April 13, 2016

Change of Marketing Idea: Series of Posters to Bookmarks

I decided to change my marketing idea from a series of posters to a series of bookmarks. I felt like a series of posters wasn't adventurous and bookmarks suit the movie better. 

I'm creating bookmarks as my marketing idea as the movie does focus on Roy’s and Alexandria’s storytelling. With books, people are discovering new stories and ideas and this is where my bookmarks tie in with the movie. I will definitely have a bookmark for Alexandria and Roy but I am still toying with the idea of having book marks for the other characters.

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